CAB Member Input - 11/24/18 - Conway Electric
How can we help this hip little product company get ready for the big time?
Ever hear of Conway Electric?
Conway electric is brand that produces premium electric consumer products such as electrical cords, phone chargers, desk lamps, and pendant lights, all designed and manufactured in the USA. Their products are sold on their own website, Amazon.com and in high end retailers like Williams Sonoma. The company is poised for growth and is trying to position itself to prosper as it scales for a mass audience.
They sell aesthetically-pleasing versions of otherwise mundane electrial products like power cords, and desklamps.
Designer electrical cords, desk lamps, pendant lights, etc
They want to be the “Apple” of electricity-based home products.
The brand thinks they can be the next Apple by sticking with their high design and premium quality standards. Do they stand a chance?
Does this basic packaging work?
The brand has preferred to buck the trend by sticking with basic, recycleable packaging, rather than trying to get all fancy. Does this do the brand justice?