You may not know the name NSF. But chances are, you’ve seen the mark.

Across numerous categories including food, water and supplements, NSF’s certification mark is found on hundreds of thousands of products—a symbol that means the product has been tested, verified and certified for quality. But the mark isn’t simply given. It has to be earned.

That idea is at the heart of the global brand campaign we developed for NSF:

Trust is our science.

A platform designed to give new meaning to a mark millions of people already encounter -- and to connect NSF’s scientific rigor with something both consumers and businesses increasingly value: trust.