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AN INCH WIDE AND A MILE DEEP

"The heart of our agency is our people.” Heard that one before? The D/CAL difference: 80% of us have never worked at an agency. This hybrid composition drives everything we do. While we believe in data-driven insights, our fierce urgency avoids months of analysis-paralysis and incomprehensible 100-slide PowerPoint decks. We just get there faster, saving time and resources for execution. Our street-level, culturally-connected approach doesn’t end with strategy. We supercharge creative development with the creative energy and output of 500+ next-gen creators in our network. Strategic and creative lightning to make brands happen.

AGENCY REMODELERS

A diverse cast of cultural entrepreneurs, former marketing clients, and agency vets uniquely qualified to help solve an equally diverse spectrum of business problems. New “agency model”? Maybe. We picked up a few pieces we like from traditional models, then invented new ones that circumvent the noise and friction that often strain agency/client relationships. A team that’s decidedly different than what you’d expect. A famous skateboarder/CEO/philanthropist, an ECD turned Brand Client, a former record label owner, and other cultural oddities. We just might be the posse of unicorns you’re looking for. 

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Tony Hawk

Co-Founder, Chairman of the Board

After more than 30 years of building a global brand, ranging from apparel, toys, events, endorsements, production, & one of the most successful video game franchises ever, Tony’s insight is like none other. A master at the game of relevance.

Adam Wilson

Co-Founder, Strategy & Creative

With 21 years at creative and digital shops leading creative on brands like Jeep, Disney and Kraft, his time at Carhartt as the Director of Brand Marketing galvanized his love of strategy. He also has a hat addiction.

Ryan Maconochie

Co-Founder, Creative & Design

From leading creative on iconic brands like Miller High Life & McDonalds to publishing his own children’s book and graphical maps to tasty snacks, Ryan has been a creator trapped at big agencies for 20 years. Fun fact: he was Adam’s first AD partner at JWT.

Katherine Huber

Director of Client Services

Kathy is a Renaissance woman — board member at the Michigan Humane Society, founder of an acquired start- up, and most recently, a key leader on the Ford Motor Company Retail ad account. And somewhere in there earned her M.B.A. Always on point.

Jared Prindle

Co-Founder, Director of Production

Since becoming Tony Hawk Inc.’s first employee, Jared has been an integral part of building everything from a successful line of Hawk apparel, growing 900 Films, and establishing a partnership with YouTube to build the Ride Channel, one of the largest skateboarding platforms on YouTube.

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Christos Moisides

Partner/Business Advisor

Christos is one of Detroit’s Renaissance men - an accomplished Director/DP with several motion picture and TV credits, including a reality-show called Detroit Rubber that featured Eminem. He’s also a prominent real estate developer deeply involved in the Detroit comeback story.

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Matt Perlman

Business Manager

Matt — or Matty if you're close — cut his teeth running a record label throughout the late-90s/early-00s. But honed his true superpowers working at one of the nation's top accounting firms for nearly a decade before venturing out into the ad world. A CPA with a heart of the rarest gold.

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Mike LaFontaine Jr

Founding Partner/Advisor

Mike grew up helping his family build one of Michigan’s largest family-owned automotive retail companies. A seasoned investor and lover of all things tech, Mike is our resident expert on the future of blockchain mechanics beyond cryptocurrency.

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Rick Williams

CAB Director

Proprietor of one of the hottest sneaker shops, from NYC to L.A. & a handful of other ventures, Rick is the quintessential self-made entrepreneur. His vast network in the sneaker, fashion, and music scene is driven by his love of it all. The raddest Uncle Rick you may ever meet.

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Cathy Goodman

CAB Director

Cathy’s background in production and creative editorial work is just the beginning. Her network of creators and interesting humans in general is significant, as is her ability to call bullshit right on cue. A SoCal lover, but a Detroit girl to the core.

YES. WE DO THINGS:

BRAND STRATEGY / INTEGRATED CAMPAIGN DEVELOPMENT & EXECUTION / BRAND PROGRAMMING / CONTENT MARKETING / P.O.E. COMMS PLANNING / SOCIAL MEDIA / EXPERIENTIAL ACTIVATIONS / CONSCIOUS COMPANY TRANSFORMATION / PRODUCT & SERVICE INNOVATION / BABY NAMING / SMOKE SIGNALS / SKYWRITING

 
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🤔 In 2018, brands spent more than $600-billion* making promises. We often wonder how much has been spent keeping those promises.

*SOURCE: eMarketer Inc., 2018

 
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