CEO, ENTREPRENEUR, SKATEBOARDER, PIONEER, PHILANTHROPIST, LIVING LEGEND, CULTURAL ICON

After more than 30 years of building a global brand, ranging from apparel, toys, events, endorsements, production, & one of the most successful video game franchises ever, Tony’s insight is like none other. A master at the game of relevance.

DJ, MUSIC PRODUCER, ENTREPRENEUR, GRAMMY WINNER

Paul Blair AKA DJ White Shadow, is a Grammy Award-winning music producer, DJ, and entrepreneur best known as the producer for Lady Gaga's Born This Way and Artpop albums.  His work has appeared in everything from feature films to Super Bowl spots. If you can track him down, he’s a mastermind of many things. Lucky for us, we have him on speed dial.

Proprietor of one of the hottest sneaker shops, from NYC to L.A. & a handful of other ventures, Rick is the quintessential self-made entrepreneur. His vast network in the sneaker, fashion, and music scene is driven by his love of it all. The raddest Uncle Rick you may ever meet.

Wellness advocate, podcaster, and creative consultant Jessica Murnane is the friend you never knew you had. With a unique style and playful tone, Jessica shares what she’s  learned on her way to healing her body through food - via her podcast  (One Part Podcast) and cookbook (One Part Plant). With all of her  work, Jessica has a knack for connecting and creating engaged  communities. She's contributed to/appeared in magazines and websites  that include Bon Appétit, Goop, Shape Magazine, and The Coveteur.

Joe Gall AKA @camera_jesus is an award-winning photographer, extreme sportsman, and travel addict. He has literally photographed thousands of bands, artists, athletes and personalities that span the cultural spectrum of sports, fashion, music, outdoors and the entertainment industry. His kindness can only be outdone by his other worldly observations. 

Photographer and skateboarder Atiba Jefferson lives and works in Los Angeles. While these two passions have led to his international acclaim as a skateboarding photographer and working for Thrasher Magazine, Atiba also has a deep history with basketball, being a staff photographer for the LA Lakers during the Shaq and Kobe years, and shooting more SLAM magazine covers than any other photographer. Alongside commercial shoots for clients such as Supreme, adidas, Nike, Converse and Oakley, Atiba’s extensive portfolio also comprises music and lifestyle photography and has been exhibited across the globe.

Cathy’s background in production and creative editorial work is just the beginning. Her network of creators and interesting humans in general is significant, as is her ability to call bullshit right on cue. A SoCal lover, but a Detroit girl to the core.