As the mainstreaming of cannabis use continues, Breeze Canna tasked D/CAL to re-imagine the brand entirely. The brief was simple: what if BC had an end cap display at Target? That simple hypothetical opened the door to some big, important questions. Leveraging the D/CAL SubMethod, we dove deep into the the culture of suburbia to uncover fresh insights around the use of cannabis by the "canna curious" crowd. The result was a complete brand makeover that positioned Breeze Canna as the most approachable, easy-to-use brand on the market.