Our insight: Seeing a bug is bad. Having to kill it is almost worse.

Our solution: An unreliable narrator who proudly believes he's the family's fearless bug hunter. But as the story unfolds, we realize his wife has already solved the problem with Ortho Home Defense — keeping bugs from getting inside in the first place.

The result is a spot that blends relatable humor with a clear, memorable product demonstration that proves prevention beats pest control.