We are not a “walled garden.” In fact, the individuals on our Subculture Advisory Board have never worked a day at an agency. From a cultural icon turned CEO, to a Grammy award-winner, this group provides a direct connection to what consumers really care about and is a key component of our subculture-driven strategic and creative approach. And they are the tippy top of the most connected Creator network in the creative agency category.

AGENCY OUTSIDERS

Subculture Advisory Board

TONY HAWK

CEO, ENTREPRENEUR, SKATEBOARDER, PIONEER, PHILANTHROPIST, LIVING LEGEND, CULTURAL ICON
After more than 30 years of building a global brand, ranging from apparel, toys, events, endorsements, production, & one of the most successful video game franchises ever, Tony’s insight is like none other. A master at the game of relevance.
PAUL BLAIR

DJ, MUSIC PRODUCER, ENTREPRENEUR, GRAMMY WINNER
Paul Blair AKA DJ White Shadow, is a Grammy Award-winning music producer, DJ, and entrepreneur best known as the producer for Lady Gaga's Born This Way and Artpop albums. His work has appeared in everything from feature films to Super Bowl spots. If you can track him down, he’s a mastermind of many things. Lucky for us, we have him on speed dial.
JOE GALL

Joe Gall AKA @camera_jesus is an award-winning photographer, extreme sportsman, and travel addict. He has literally photographed thousands of bands, artists, athletes and personalities that span the cultural spectrum of sports, fashion, music, outdoors and the entertainment industry. His kindness can only be outdone by his other worldly observations.
RICK WILLIAMS

Proprietor of one of the hottest sneaker shops, from NYC to L.A. & a handful of other ventures, Rick is the quintessential self-made entrepreneur. His vast network in the sneaker, fashion, and music scene is driven by his love of it all. The raddest Uncle Rick you may ever meet.
CATHY GOODMAN

Cathy’s background in production and creative editorial work is just the beginning. Her network of creators and interesting humans in general is significant, as is her ability to call bullshit right on cue. A SoCal lover, but a Detroit girl to the core.
JESSICA MURNANE

Wellness advocate, podcaster, and creative consultant Jessica Murnane is the friend you never knew you had. With a unique style and playful tone, Jessica shares what she’s learned on her way to healing her body through food - via her podcast (One Part Podcast) and cookbook (One P art Plant). With all of her work, Jessica has a knack for connecting and creating engaged communities. She's contributed to/appeared in magazines and websites that include Bon Appétit, Goop, Shape Magazine, and The Coveteur and has spoken at Apple, Wanderlust, and Chicago Lit Fest, among others.
ATIBA JEFFERSON

Photographer and skateboarder Atiba Jefferson lives and works in Los Angeles. While these two passions have led to his international acclaim as a skateboarding photographer and working for Thrasher Magazine, Atiba also has a deep history with basketball, being a staff photographer for the LA Lakers during the Shaq and Kobe years, and shooting more SLAM magazine covers than any other photographer. Alongside commercial shoots for clients such as Supreme, adidas, Nike, Converse and Oakley, Atiba’s extensive portfolio also comprises music and lifestyle photography and has been exhibited across the globe.

AGENCY INSIDERS

Because somebody has to run this pirate ship.

Our day-to-day client work is shepherded by entrepreneurial marketing veterans who have sat in the C-suite, led national campaigns, managed creative groups, and stuffed their pockets with Effies. All with the highest level of empathy for the pressures and complexities brand leaders face.

ADAM J. WILSON

President, Chief Strategy Officer
With 27 years at creative and digital shops leading creative on brands like Jeep, Disney and Kraft, his time at Carhartt as the Director of Brand Marketing galvanized his love of strategy. He also has a hat addiction.
RYAN MACONOCHIE

Chief Creative Officer
From leading creative on iconic brands like Miller High Life & McDonalds to producing his own books, apparel, graphics and and maps, Ryan has been a creator trapped at big agencies for 25 years. Fun fact: he was Adam’s first AD partner while working on the Ford Account.
MELANIE WESTENDORF

Managing Director
Mel! She’s the fast-drying super glue and the conductor of the orchestra. From CPG to auto, Melanie has led brands into the digital frontier and beyond on both the agency-side and client-side. Channel strategy to budgeting and everything in between - Melanie is our center-of-gravity.
BRETT MACKIE

VP Client Success
Meet your cruise director. Brett keeps the buffet full of bold creative, looks out for the icebergs and makes sure nobody falls off the boat. He has spent the last 25 years at creative and digital/tech agencies, leading growth initiatives and keeping internal and client teams sane. He loves birch trees…